Most customer issues can be resolved easily by providing timely support. It is when issues are postponed that they become irritants. Cut the paperwork. Help your customers succeed. You will succeed too.
There are genuine buyers for good products. But they need your help to assess your product. Help them. And they will help you in your sales targets.
Visionary leaders know that a brand is after all the net sum of the goodwill of the customers. That good will comes from the effort you make to understand the customer needs. Listen to them. You will learn something.
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